We formed Latitude in 2016 to offer investors a straightforward and consistent investment experience. Investment solutions are increasingly complex and, while some of this complexity has merits, we believe the greatest ideas are often the simplest.

We invest with high conviction, focussing on qualitative idea generation and intensive due diligence.Both our Horizon Fund Strategy and our Global Fund Strategy seek to deliver attractive risk-adjusted returns to our investors throughout the economic cycle by following rigorous investment processes, without reference to market benchmarks.

A simple and consistent strategy is the single most important feature of an investment process. Managing that process within a boutique, partner owned and managed business creates strong alignment of interest and focus on long-term results.

We have an established framework and philosophy for our investment process, which incorporates the optimal aspects of fund management in a consistent manner. We believe this will best serve clients throughout an investing cycle.
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We offer two strategies to our clients, based around one core investment philosophy and approach. We seek to generate long-term outperformance for our investors while taking less risk. Our philosophy is to keep it simple and we focus on two principal aims throughout investment cycles: protecting and growing our clients’ capital.We look to minimise losses by controlling the downside risk in each individual investment, and diversifying our sources of returns.